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The Chasm Between Perception and Reality
I’m continually amazed when I do interviews with consumers just how mis-informed they are. Yesterday, we conducted four, in-home interviews with very affluent, well educated families. Each of the...
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Is Corporate DNA Toxic to Innovation?
True innovation is hard work and takes time. It needs to be a part of a strategic plan, developed and launched in a deliberate manner. There’s nothing new in that, and few would disagree. But let’s...
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Innovation is born of conflict
Today I have a true Shower Musing… My shower at home has two shower heads on opposing walls. While this will upset water conservationists, I admit to loving to use both at the same time. It’s a...
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Day of Innovation a Success!
My company, Insight2, was a major sponsor of the first annual Day of Innovation (#dayofinnovation). The event was put on by Centric, a local Indy-based innovation organization. It was an...
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Is B2B a Myth?
I was talking with a guy the other day whose company makes commonly-used, consumer products. I asked him how he goes about gaining insight and understanding about his consumers. He looked at me with...
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Innovation is like exercise
I hate running. I wish I didn’t but I do. I try to run a couple of miles 2-3 mornings/week, but I can’t say I’ve ever enjoyed it. Saturday morning I woke up knowing that I should go for a run. As I...
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Get out of your cocoon
I recently wrote a blog for a group in Indianapolis called Centric. It’s a group focused on innovation and draws people from a diverse set of organizations. Service providers, not-for-profit reps,...
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Overcoming Confirmation Bias
I’ve been in a couple of different meetings lately where I’ve been surprised at people’s reactions to new findings. In both cases the results of a study were shared with a diverse group of people....
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Control vs. Creativity
We had an interesting discussion in the office the other day. We were talking about creative people that each of us know, and some of the life-style choices that they make. As is often the case...
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No Product Lives Alone
I started a project for a new client yesterday. As I went out to do the first pilot interview, I was really asking myself, how can I get anybody to talk about a product such as this? I’ve researched...
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